Chapter 17 Personal Selling and Sales Management

               

We have studied about how significant advertisements are for a company in the previous chapter. In this chapter, we will analyze the direct selling methods of products to customers and bonding long-term relationship with loyal customers and those are the prior steps in retail field. Nevertheless, sales management is the key to the golden gate. The main goal is to develop product or service offerings in order to build up healthy relationship with customers and to meet one another’s satisfaction. Cartier is a high-end luxury jewelry store as we all known, therefore, personal selling is surely important to the business. Cartier has highly gained their reputation through years; indeed the main ambition is to enhance the customers’ confidence on the company’s products.

                Cartier always keeps their employees knowledgeable, informative and friendly. Before the employees start working in the retail stores, they will be trained to be qualified customer services. According to some reviews from Cartier employees’ online, they addressed despite of Cartier is a shimmering luxurious atmosphere working place, it wouldn’t have too much stress and they have comfortable ideal environment. A few reviews said the company lacks modern on their products, it may affect their sales. I suppose the company tries to retain their classy traditional oriented on the products to have their brand signature. Overall, former customers gave them fine comments from the quality on both the service and the products.

                The employers inquire the applicants in search of employment with fashion sense or a love for precious stones, and then the company will hire professional retail employees to staff retail careers often.  Cartier sees clientele form all over the world, and employees must be able to demonstrate professionalism during the hiring process in order to be considered for employment.

                The business world of today is extremely competitive. Companies need to have an edge that make them stand out from the crowd, something that makes them more appealing and interesting to both the public and the service. Public relations involve popularizing successes; it provides a service for the company by helping to give the public and the company a better understanding of how the management works. Since the company is well prepared for the staff, they wouldn’t ignore the details in retailing field. They respect everyone who intends to patronize their products, they let you feel comfortable and not under pressure. The company offer after selling care as well, because they want to keep their customers satisfied in all time.