Besides business management, advertisement, retailing and so
on, the ultimate determinant from the house to the customer’s reliance is their
products, in other words, a product defines everything from the whole process
of manufacturing to retailing of a company. When we observe the stunning
collections displayed on the store, you wouldn't realize how much effort the
company has accomplished before the products are placed on the shelves. Indeed,
product development at Cartier is a rigorous and complicated undertaking involving
dozens of people from marketing and technical development.
According to Cartier’s product development website, every
week, about fourteen members of the product development team, with about half
from marketing who fly in from Paris headquarters and the rest are from the
manufacture gather in the studio for a full day meeting to discuss projects of
product in Switzerland. In each of these sessions, they will discuss
development process, starting with new concepts all the way to finalizing the last
piece form an upcoming product. It typically takes twelve to eighteen months
for a project to get from concept to final product. The product development meeting
in the studio deals with the first step of creation, from concept to final product;
it is always thoroughly worked through during the studio meetings.
Cartier doesn't only offer a great product line as regards
the types of jewelry, but also materials. Several types of metal, leather and
stone varieties can be found on their shelves and website. Last week, I went
visit the Fifth Avenue store and I was awed by every single glamorous piece in
the house. The style is classic, conservative and very high-end. You can easily
notice the placement in the store. They have different sections to let
customers to pursue their own pieces; they are including the fancy jewelry
collections, leather goods, fragrances, timepieces, bridal and accessories and
they are all well organized. Cartier keeps the elegant taste, as the king in
jewelry world; the elements are elaborately designed that it would be senseless
not to covet a piece of jewelry from the shelves.
As the products are perfectly made from every aspect, the
company offers return policy but WITHOUT warranties. Cartier allows customers
to return products on the website or through the customer contact center within
thirty days with receipt of the unused intact product; however, the returns of
Cartier products which are not in compliance with the imperfect conditions of
the product and no tolerance with the time frame exceeds the return period.
Cartier makes no warranties of any kind, whether express or implied information,
or any transaction that may be conducted or through their website or the
customer contact center. Well, I assume that company is quite adamant and
confident at their customers and products.
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