Chapter 18 Social Media and Marketing

There are different channels to promote a company’s products; more traditionally is through television, newspaper, magazine or radio. However, technology has thoroughly impacted and improved our daily lives. It’s rather advantageous for everyone to communicate via Internet to one another, and the majority of potential consumers have various approaches to make purchases. Lately, huge companies are more focusing on social media campaign to interact with consumers. Cartier uses multiple mediums to promote advertisement campaigns.

One of the major social media platforms Cartier has been using is E-magazine Rouge Cartier, and the company has new launch every two months. Rough Cartier showcases inspiration, creations and extraordinary craftsmanship, and as well as offers a fascinating peek behind the doors of the prestigious mansion. Not only just by going to Cartier’s official website to obtain the E-magazine, you can also download Rouge Cartier’s application in Apple Store for free.

The company is pushing the E-magazine via a multichannel effort that including online and email marketing tactics. When the magazine launches, it brings web users to a table of contents displaying all the articles in the issue, and feature also tells readers what to expect from Cartier at a particular year’s festival. It’s an easy ways to convey message of their products through this social media, it’s definitely valuable for the company’s brand and their sales.

Here is the link to the E-magazine Rouge Cartier http://rouge.cartier.us/

The other major social media platforms are featured on emails, Facebook and Youbube. The company often keeps their loyal customer informed by sending emails regularly, to ensure their customers wouldn’t lose track with their products.  Currently Cartier’s Facebook page has almost two million likes on their site. According to Fashinbi’s website, the study of Cartier’s Facebook popularity in the market is incessantly growing. The statistic is based on the total counting per type of engagement, the comments, likes and shares are made by fans in a given period.

On Facebook, fans get to see behind the scenes shots of their world club, photos from worldwide location activities and all the campaign videos. Consumers share their feedbacks and comments on the site, also the company will launch the company’s events and activities through the site. On Youtube, the largest online video repository by far, there are gorgeously shot brand videos including L’Odyssee de Cartier, dreamlike piece in which the iconic Cartier panther comes to life and travels the world, and all the videos on Facebook is from Youtube links.

Cartier uses social media on marketing to keep its collection on top of mind among consumers and to maintain its position in the industry while using advanced marketing mediums to solidify the brand in the field. In the highly competitive and changing world of luxury, this is such a good reminder of what luxury really is.