Monday, September 2, 2013

CHAPTER 1 Overview of Marketing - MISSION


The name Cartier is synonymous with beautiful objects of quality and style. Although Cartier are perhaps better known for their fine jewellery, their signed wristwatches have made a huge impression on the global watch market and have become increasingly collectable over the years.






Cartier is well known for its jewellery and wrist watches, including the "Bestiary" (best illustrated by the Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Bhupinder Singh the Maharaja of Patiala and the first practical wristwatch, the "Santos," of 1904.
Cartier’s display in the Pavilion de l’Elegance was decorated with Black Panther skins by the fashion house Jenny and black and white Zebra skins by the Paris couture house ‘Callot Soers’, which was operated by four sisters and known for its exotic detail.



No comments:

Post a Comment